The North Face: Trango

Blending Art and Adventure: A Show Package for a Historic Descent.
Services

Creative Direction
In-Film Graphics
Animation
Custom Map Design
GFX Package Design

Credits

Client: The North Face
Creative Director: Brian Long
Design / Animation: Jason Oberg

"It's Dr. Seuss-looking stuff... I've never seen a line quite like this."
                                                    — Christina Lustenberger


For Trango, The North Face entrusted Nifty with pushing creative boundaries like never before. This documentary, showcasing the first-ever ski descent of Pakistan’s Great Trango Tower, demanded a fresh artistic approach that matched the audacity of the feat itself.

Using bold graphics, intricate animated maps, and detailed 3D terrain reconstructions, we transformed real-world topography into a surreal, otherworldly landscape, as wild and impossible-looking as the lines these athletes skied.

Beyond the film’s animated maps, we developed the complete show package, crafting a distinctive visual identity from the title sequence to the closing credits. Every motion design element was carefully designed to complement the expert cinematography, seamless editing, and custom-composed music, elevating the story at every turn.

Premiering at Sundance Film Festival 2025 as part of Brand Storytelling, Trango stands as a testament to exploration, not just in the mountains but in creative storytelling.

We can share more soon, coming Spring 2025.

We don’t just make things look cool. We make them matter.

START SOMETHING NIFTY.

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