HOONIGAN partnered with Nifty to launch the BOMBER wheel, a fully customizable design built around floating caps and removable components, with the goal of making that flexibility instantly clear without relying on vehicles or performance claims.

We developed a modular 3D system that places each wheel in a tailored environment and uses light, motion, and controlled camera movement to reveal how the wheel comes apart, changes color, and reassembles. Parts float, finishes transition, and the full animation loops cleanly for continuous playback across social, product pages, and in-store displays.

The result was a scalable launch toolkit for three new wheel releases, built once and deployed everywhere, helping customers understand customization at a glance while giving the brand a bold, ownable visual language for future launches.