RollPros partnered with Nifty to help customers understand the Blackbird, the only automated pre-roll machine that rolls joints instead of stuffing cones. The goal wasn’t hype. It was clarity. Show how the machine works, how it’s built, and why it’s different the moment someone scrolls the page.

We designed a linear, scroll-driven 3D animation system that moves in sync with the website, revealing the Blackbird piece by piece as users move down the page. Camera motion is intentional and restrained, built to support feature callouts, specs, and comparisons rather than cinematic storytelling.

The execution leans on high-fidelity 3D lighting and precise modeling derived from CAD and photography, ensuring the product feels accurate, tangible, and trustworthy. Delivered as a modular image sequence, the system was built to integrate cleanly with modern web frameworks and scale across future product pages.

The result is a utility-first visual experience that feels familiar, purpose-built, and easy to understand.
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See it in action on their site.