The North Face: Earthside

Charting the Unseen: Adventure Visualized.

Services

Creative Direction
In-Film Graphics
Animation
Custom Map Design

Credits

Client: The North Face
Producer (Lucky Day): Rachel Gardell
Editor (Lucky Day): Aidan Haley
Editor (Lucky Day: Kyle von Hoetzendorff
Creative Director: Brian Long
Executive Producer: Andrew Johnston
3D Sculpting: Luis Miranda
GIS Processing: Rhumbline Maps

The North Face tasked Nifty to create intricate 3D environments and route lines for the Earthside ski film shot in the remote area of Baffin Island, Canada.

Many of the routes and environments were not filmed so we used intricate mapping data to create impactful visuals to display the insane elements that the athletes experienced.

The film debuted at Telluride's Mountainfilm festival in May 2023 and featured a tribute to Hilaree Nelson. Head over to The North Face's YouTube channel to view the film here.