The North Face: Beyond the Summit

Maps with a Mission: Protecting Alaska's Wilds.

Creative Direction
In-Film Graphics
Custom Map Design


Client: The North Face
Production Company: 37 Laines
Director (37 Laines): Natasha Mynhier
Producer (37 Laines): Rachel Nederveld
Creative Director: Brian Long
Executive Producer: Andrew Johnston

This inspiring documentary follows The North Face team athlete Kit DesLauriers' mission across the Alaskan National Wildlife Refuge.  Due to the remoteness and complexity of the cinematography, we created custom maps and route designs to provide context to the film as they traveled.

Using GPS route data from the team, USGS boundary files, and satellite scans, Nifty created a series of maps at different scales for sections of the film. Using those, were able to accurately give context to the actual science measure spots, campsites, and oil lease boundaries.

Be proud of what you create. We are:

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