Bauer partnered with Nifty to launch the Powerfly holder, their most advanced skate innovation in years. We created a modular suite of 3D visuals and motion content that showcased how the holder adapts and responds to every stride.

The launch visuals reached over 2 million organic views, generated 56K+ likes and 600+ shares, and became the hero content across Bauer’s digital ecosystem - from product pages to social media and retail displays. The campaign unified messaging across teams, helped fans understand the technology behind the innovation, and set a new standard for how Bauer tells product stories through clarity and craft.

See them in action on their website and socials.