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The North Face Presents: Lhotse

Film Branding & Graphics

Services

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Credits

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Services

Creative Direction Video Branding In-Film Graphics Animation Custom Map Design
Creative Direction
Video Branding
In-Film Graphics
Animation
Custom Map Design

Credits

Client: The North Face Production Studio: TopTop Studio
Client: The North Face
Production Studio: TopTop Studio
Lhotse showcases the journey of making first descents on the infamous Lhotse Face, located in the Everest range. The film's geographic location and altitude posed a unique challenge for the filmmakers, rendering the use of drones and helicopters for filming difficult, if not impossible. Instead, the film had to rely heavily on the accurate portrayal of the Everest range through graphics alone. This created the unique opportunity for us to art direct each shot to show exactly where the athletes were at each moment in the film.
We worked closely with the filmmakers to design various representations and styles of what the range could look like in a fully CG environment and ultimately moved forward with a highly treated graphic style while still giving justice to the massive scale of the range itself.
The film was a huge success landing over 2.8 million views and earning several accolades including 2019 Vimeo Staff Pick, 2019 Vimeo Nomination,  2019 Powder Awards Best Documentary, and others.

Behind The Scenes

The Nerdy Stuff

Sourcing the height map (geospatial) data in and around the Everest Range proved to be a challenge. Publicly available data in that area of the planet was generally about 30m²  (the surface area 1 pixel represents within a height map). To get detail in the shots we needed, we had to find a way to affordably source 8m² data or less.
The finished style relied on generative relief and shading maps rendered at 25k (25,000 x 25,000). A custom halftone shader was built in Redshift to take the shading maps and create the finished halftone look. Topographic splines were pre-rendered from the camera's POV and reprojected back into the Redshift textures, which enabled the lines to exist without stretching or squashing on the deformed geometry.

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