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Leica: BLK2FLY - Launch Videos

Product Videos & Animations

Services

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Credits

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Services

Creative Direction
3D Design
3D Animation

Credits

Client: Leica Geosystems Creative Director: Brian Long Executive Producer: Andrew Johnston Animation: Derek Superville Ryan Gruidel Editor: Jeff Wilson Design: Derek Superville Ryan Gruidel Jon Drobil Harrison Vincent Ventura Lab Cataclysm VFX Matthew Stovall
Client: Leica Geosystems
Creative Director: Brian Long
Executive Producer: Andrew Johnston
Animation: Derek Superville, Ryan Gruidel
Editor: Jeff Wilson
Design: Derek Superville, Ryan Gruidel, Jon Drobil, Harrison Vincent, Alejandro Padgett, Max Vysokolov, Matthew Stovall
Leica Geosystems, a leader in professional laser scanning applications, needed a series of product launch videos for their new autonomous, flying, laser-scanning drone, which falls under their new line of Autonomous products. Showcasing the scanner in action and its industry leading capabilities was a priority for their brand and the product's launch.
Nifty created various CG sections that served to both unveil the new technology and demonstrate its key features in action. The "Announcement" video acts as the grand reveal of the BLK2FLY to the industry while the "Operation" video explains its capabilities in more detail.
The two videos were integrated into the product launch keynote livestream, social media, as well as Leica's new microsite which can be seen here.

Behind the Scenes

Exploring Concepts & Technical Approach

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