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Leica: BLK ARC - Launch Video

Product Video & Animations

Services

Creative Direction Art Direction 3D Design 3D Animation
Creative Direction
3D Design
3D Animation

Credits

Client: Leica Geosystems Creative Director: Brian Long Executive Producer: Andrew Johnston Animation: Brian Long, Derek Superville Riggins: Derek Superville Design: Ventura Lab, Jason Poley
Client: Leica Geosystems
Creative Director: Brian Long
Executive Producer: Andrew Johnston
Animation: Brian Long, Derek Superville
Rigging: Derek Superville
Design: Alejandro Padgett, Jason Poley

Leica Geosystems, a leader in professional laser scanning applications, needed a product launch video for their new robot-mountable laser scanner, which falls under their new line of Autonomous products. Showcasing the scanner in action and its industry-leading capabilities was a priority for their brand and the product's launch.

Nifty created a fully CG warehouse environment that uses dramatic lighting and custom particle VFX to unveil and showcase their new BLK ARC. Its mounting capabilities were demonstrated on Boston Robotic's SPOT dog as it walks through the environment and presents its technical features.

The result was a 1.5 minute long video that was integrated into the product launch keynote livestream, social media, as well as Leica's new microsite which can be seen here.

Behind the Scenes

Exploring Concepts & Technical Approach

Related Work