Hearthside Foods was looking to create several looping animations for various sections on their new website that described their products, services, and capabilities.
Nifty was tasked with creating simple abstract 3D scenes, each responsible for conveying a different concept. The group of animations, overall, had to live inside of an abstract factory resembling specific types of food production. Framing was an important factor as the animations had to live in harmony with website copy as well as empty white space on specific sides of the videos.
The results were a handful of scenes that create a sense of fun and liveliness (within brand) on their new website.