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BOA: Saucony Switchback 2

Product Animations

Services

Art Direction 3D Design 3D Animation
Art Direction
3D Design
3D Animation

Credits

Client: BOA Production Studio: Lumenati Creative Studio/Contracted by: Spillt 3D Modeling / Rigging: Jon Drobil Editor: Jerem Sloan Audio: Couple Studios
Client: BOA
Production Agency: Lumenati
Creative Agency / Contracted by: Spillt
3D Modeling / Rigging: Jon Drobil
Editor: Jerem Sloan
Audio: Couple Studios

Leading industry brands BOA and Saucony were looking to create a product launch video for the next iteration of their flagship shoe, the Switchback 2. Showcasing the shoe's intended environment and realistic functionality was a priority for both of the brands.

Long before Nifty Studio was even a thing, Nifty Founder & Creative Director, Brian Long, cut his teeth under Spillt as an independent contractor. In this role, Brian designed and animated several fully CG environmental sections to live inside of a live-action edit. Using bullet-time style speed effects, Brian was able to show off the characteristics and intricacies of the shoe and its unique lacing system. The energy and pacing had to work in tandem with the style of editing the live-action provided.

The result was a snappy, visually interesting spot that no doubt engaged viewers across multiple social channels and platforms.

Behind The Scenes

Blocking The Animation

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