When it comes to a precision fit lacing system, BOA is second to none. Their next-generation ratchet dial, Li2, introduces a new level of performance. Partnering with the top tier bicycle shoe company, Fizik, they were looking to create a product launch video showcasing the new dial, shoe, and how they pair together.
Long before Nifty Studio was even a thing, Nifty Founder & Creative Director, Brian Long, cut his teeth under Spillt as an independent contractor. In this role, Brian designed and animated a fully CG environment for the unveiling of the new technology and collaboration. Showcasing the textures, functionality, and beauty of the products was a priority for both of the brands.
The end result was a 1+ minute combination of live-action footage, CG product sections, and animated graphic title cards to reach potential customers through their website, social channels, and mobile applications.