Leading industry brands BOA and La Sportiva needed a product launch video for the their flagship shoe collaboration, Cyklon. Showcasing the shoe's realistic functionality and look were a priority for both of the brands.
Alongside Spillt, Creative Director, Brian Long, was challenged with creating an environment that was inspired by the "Upside Down World" in the hit TV show Stranger Things. Once the style was established, a series of CG sections were designed and animated to be inserted seamlessly into the fast paced edit. The shoe was meticulously modeled and rigged to provide accurate portrayal of materials and functionality.
The result was a snappy, visually interesting spot that no doubt engaged viewers across multiple social channels and platforms.