BOA / Saucony

3D animation of the BOA Fit System in the Saucony Switchback 2.

For the Saucony Switchback 2, we animated BOA's fit system in motion. The goal was showing runners what the technology does mid-stride, not just where it sits. For BOA Technology, we built 3d product animation, mechanism animation around the parts of the story that are hardest to capture directly. The result is a clearer way to understand the work across launch, sales, and web audiences.