Product Visuals

BOA Li2 / Fizik

3D mechanism animation of the BOA Li2 dial on Fizik cycling shoes. Precision fit technology, shown at a scale cameras miss.

BOA Technology3D Product AnimationMechanism Animation

Motion

Mechanism animation of the BOA Li2 dial on Fizik cycling shoes.

The Li2 dial is precise, small, and easy to overlook. We animated it on Fizik's cycling shoe to show exactly how the fit system dials in. For BOA Technology, we built 3d product animation, mechanism animation around the parts of the story that are hardest to capture directly. The result is a clearer way to understand the work across launch, sales, and web audiences.

3D Product Animation
Mechanism Animation