BOA / La Sportiva

3D animation showing the BOA Fit System inside La Sportiva's Cyklon trail shoe.

BOA's fit system disappears into the shoes it powers. For the La Sportiva Cyklon, we used 3D animation to reveal the mechanism and show how it performs on trail. For BOA Technology, we built 3d product animation, mechanism animation around the parts of the story that are hardest to capture directly. The result is a clearer way to understand the work across launch, sales, and web audiences.